Reflexive pronouns and apostrophe catastrophe

There is no doubt, at least for myself, that this reflexive pronoun business has now outstripped apostrophe abuse as the supreme grammatical annoyance. Its such an irritant in it’s way — perhaps also to yourselve’s?!?!

--Roger Cohen, "England’s Reflexive Pronoun Epidemic," New York Times; on grammatical violence caused by the misuse of the apostrophe, see John Brown, "Apostrophe Catastrophe, or the Consolations of the Internet, " Huffington Post (2011).