Making the effortful seem effortless: Overly frivolous advice to aspiring "public diplomats"?

"The writer does not argue for the truth but merely presents it, expecting the reader to be co-operative, to try to understand. Of course, it is a pretense -- making the effortful seem effortless."

--Tom Chivers, The Times Literary Supplement (January 16, 2015), p. 30.